Social Media Marketing

The whole world is talking on social media...but is anyone listening?

Seemingly the whole world is rushing to capitalize on social media's awe-inspiring membership and participation numbers. Hundreds of millions of consumers are spending more and more time on the social media sites we've all heard of. And now TV ads feature Twitter logos, YouTube and Facebook URLs to visit instead of a company's own website.

Here's the reality: Although there's no debating social media's reach and potential, that doesn't mean social media marketing is simple. In fact, not many companies know what they're doing. Just because every business from the big national brands to the local coffee shops have a page on Facebook doesn't mean your business is missing out on lost riches.

Frustration with social media usually takes form in one or more of the following statements or questions:

• We heard we need a Facebook page, but have no idea how to set one up.
• How many fans does it take to have a successful Facebook page?
• We have a Facebook page, but can't find a way to get people to become a fan.
• How do we get more Twitter followers?
• Should we have videos on YouTube?

Here's our answer: Brand5's social media marketing is all about finding the right audience for your business and putting together a strategy to help reach that audience.

This is our process:

• Discovery - we strive to find out where in social media your customers are spending their time.
• Competitive Analysis - what are your competitors doing in social media? How successful are they? We'll give you a comprehensive overview.
• Listen - now that we know where your customers and competitors are, let's find out what they're saying and analyze it for effectiveness and engagement.
• Strategize and Plan - taking into account all that we've been able to learn from the above steps, we'll draw up a detailed social media plan for your business.
• Execute - depending on your resources, we can execute the strategy for you. From managing multiple Twitter accounts to building a Facebook app - we can do it all. Or, we can train your staff so that you can execute it in-house.