SEO Fundamentals

Do the URLs on your website look something like the following:
www.yourdomain.com/stuff//that@makes*no&sense.cfm

If so, it's highly possible that major search engines don't like your website and penalize your pages for improper URL-naming.

Admittedly, the quality of the content on your website is more important than page titles, URLs and meta data. However, ignoring some of these basic practices of Internet Marketing can prove highly detrimental to your website's performance in search results. In other words, if you are not using best practice in the way your web pages are titled, tagged, and addressed then you are missing out.

Our SEO Fundamentals service ties in very well with Keyword Research. Once we know what search terms are most valuable to your business, we use our experience to put those terms to work for you in your website's meta data and website URLs. Not only will your URLs make more sense, but the search engines will start indexing them.That means more organic traffic for your website.

Here are just some of the things we examine as part of an on page SEO audit:

• Health of the code
• Meta data cleanup (title, descriptions, and alt tags)
• Internal linking strategy
• Presence of most valuable keywords