Current Projects

Client Name: FileLater
Website: FileLater.com
Summary: FileLater - the leader in tax extensions - provides a secure online solution for individuals and businesses seeking to e-file an IRS income tax extension.
Project Start Date: October 2009
Goals:
1. Drive protability
2. Increase organic traffic
3. Increase referral traffic from other FileLater web properties

Results:  
92% ROI  
38% Organic traffic spike on FileLater.com
257% Organic traffic spike on FileLater's web properties

Client Name: Free Online Calcs
Website: FreeOnlineCalcs.com
Summary: Free Online Calcs is the world's largest collection of online calculators and converters. Their calculators range in size and complexity from the simplest to the most complex and everything in between.
Project Start Date: November 2010
Goals:
1. Increase organic traffic
2. Optimize PPC campaign
3. Optimize for conversions (in this case engagement)
4. Increase number of inbound links

Results:  
239% Non-paid traffic spike
370% Organic traffic improvement

Client Name: Banks.com
Website: IRS.com
Summary: This site was developed with the ordinary citizen in mind and a focus on the most common tax related issues they face. The site's goal is to try to minimize some of the confusion inherent in tax matters.
Project Start Date: December 2010
Goals:
1. Increase organic traffic
     A. Get the site listed on a longer tail of keywords
     B. Increase the sites click-thru rate for pre-existing search results
2. Optimize monetization - get a higher percentage of traffic into the sales funnel
3. Develop a sense of trust; increase user return rate

Results:  
130% Traffic increase
794% Organic traffic increase
Search results ranking in Google's top 20 results went UP 284% 

Client Name: Graham Pelton
Website: GrahamPelton.com
Summary: Graham-Pelton Consulting's professional staff has helped to set the standard throughout the professional fundraising industry.
Project Start Date: February 2011
Goals:
1. Use a PPC campaign to test messaging
2. Improve baseic SEO fundamentals
3. Optimize for conversions
4. Implement new content strategy

Results:  
This is a brand new project. We're working on results!