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The mandate given to us for the Holiday Bowl
project was to update the look-and-feel, increase usability given the
vast amount of content each website presents, give the San Diego Bowl
Game Association (SDBGA) a way to manage the content on their own, and
create new revenue opportunities.
Here are just some of the functionalities we developed:
- Content Management System - the SDBGA will be able to
maintain the content each website from any computer with an Internet
connection.
- E-commerce - full back-end capabilities to manage the sale of all of bowl merchandise and tickets for bowl events.
- Banner
management - the SDBGA will be able to manage their own pay-per-click-
or pay-per-show ad campaigns to generate additional revenue.
We also implemented an email marketing platform to help promote each
bowl’s brand as well as a web analytics package to allow the SDBGA to
monitor the usage of each website.
In addition to developing both websites, we also built a standalone
application for the SDBGA’s army of volunteers called the Red Coats and
Red Shirts. Each year, the SDGBA host a number of events to raise
awareness and money to help support the bowls. The application allows
the Red Coats and Red Shirts to register as a volunteer from a list of
available time slots. We built it in .NET and it came out really well.
This will help streamline a big part of what the SDBGA is all about.
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