by Mark Faggiano on February 28, 2011
Proper domain management can save you time and money
If you’re like me and own lots of domains for more than one business interest, you know that it can be challenging to keep everything organized (not just with domains, btw).
I’ve learned some valuable lessons about managing a portfolio domains. These are simple, but they’ll save you time and money down the road as your business interests grow and, ultimately, make it big.
1. When in doubt, buy them out
This one’s not so much about management, but it’s worth passing along. When your company is in the spitball phase of trying to come up with a winning name, buy every single domain you think has a chance of being the final pick. Here’s why: first, don’t ever leave it to chance that the domain will be available tomorrow. You never know who is watching. The last thing you want to do is to have to go pay someone for the domain you really want. Second, you may forget. Sounds dumb, but that stroke of genious you have can easily vanish into thin air because you’re attention got drawn to some other important detail. Buy that great name before it leaves your brain.
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by Mark Faggiano on January 19, 2011
Seemingly out of nowhere, the title tag in the search snippet for one of our clients completely changed. Well, that doesn’t sound too horrible or harmful you say. Normally that’s right. Sometimes titles in snippets can be altered by the search engines and in rare cases can improve click-thru rates (I still recommend controlling all information in snippets with custom META data for every single page on your site).
The issue in this case was that the title tag now included information referring back to a really old (and outdated) sponsor…like years old. Even though the META data and the code said one thing (and keep in mind hadn’t been touched for at least a year), the title tag said something completely different.
Check it out. Here’s a screenshot of the source code:
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by Mark Faggiano on November 22, 2010
Today’s post is the latest installment of our Q&A Series – short interviews with talented, experienced, and successful entrepreneurs who are on the front lines of running online businesses.
My guest is Michael W. Kearns, CEO of TurnkeySchool.com – a school CMS website that Mike and his business partner Jake Johnson developed.
I think you’ll like this discussion. Michael shares some great insights.
Here’s our discussion:
B5: Tell me about what TurnkeySchool.com is all about.
Michael: TurnkeySchool.com is a web platform that empowers K-12 schools with easy website management and design using our flexible content editor. Multiple content authors can add photos, documents, video and podcasts all in one place using our file browser. TurnkeySchool.com integrates with hundreds of online services for social media, blogs, calendars, slide-shows and more.
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by Mark Faggiano on November 15, 2010
Back to reality after a great week in Vegas attending PubCon.
Really quickly I wanted to share, in no particular order, my top 5 takeaways from the week.
1. “Likes are the new links” – this was a quote from Bruce Clay during the week’s best session. Bruce was part of a panel that discussed Google Caffeine and May Day. Bruce thinks that when you add up what Google did with Caffeine (increasing the size of the index) with the fact that they have to account for social in search results plus the fact that a greater percentage of links are spam - the currency for validating sites will change from links to personal recommendations.
Whether or not you buy it, it’s definitely thought-provoking. I’m going to be testing this one while following it closely.
Read the rest of the takeaways…
