News flash: running your own business is tough. There are a cagillion things to do and only so many minutes in a day. It’s inevitable that important success factors will get overlooked – especially when the business is just getting started.
One of the most often overlooked aspects of a companies first marketing plan is search [...]

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On January 1, 2004 I officially made the leap from Cubicle Land (that’s not actually my old desk in the picture) in corporate America and started my own company. These last six years have been pretty typical of someone who sets out on their own – full of highs and lows, challenges and rewards. Every [...]

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Here’s a quick client success story in-the-making that I think is worth sharing with you: the Pacific Life Holiday Bowl is a client of ours. For you non-sports fans out there, the Holiday Bowl is one of the post-season bowl games held annually in college football (aside: it’s one of the best bowls year in [...]

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I’ve recently noticed a lot of companies making the same exact mistake in social media. They make an announcement about new content they want you to read on their website, but they forget to include a link to said content.
Look, I know no one out there is perfect when it comes to social media practices. [...]

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