Google to Increase Caffeine Level After Holidays

Back in August, I wrote about the launch of Google Caffeine – the search leader’s next generation architecture aimed at improving their indexing infrastructure.The less fancy version: to keep up with the growth of content, Google’s trying to improve the speed-of-delivery, depth, and relevance of what you see when you do a search with them.

It turns out that Google has decided to move forward with this. They are going to take Caffeine from the sandbox and roll it out to one of their data centers. Then they will continue to watch results and feedback while they consider wider implementation.

You might be wondering why you should care. Here’s why:

1. Google has said that they don’t want to mess with the upcoming holiday retail season. So if that’s your game, you shouldn’t spend a lot of time worrying about this. That’s great news. The last thing you need is a last-minute jolt to your search results.

2. Regardless of your business, change is on the horizon. It might only be subtle changes to search results, but that’s still change. Most of the chatter I’ve been reading about Google Caffeine has been positive. But there are those that doubt everything that Google does. And those folks worry that broader change is coming. Either way, this is at the very least something worth keeping an eye on. Stay focused on your search presences and see if you notice any tangible differences.

I’ll do my best to keep you posted on this. Let me know if you have any thoughts or questions about Google Caffeine.

Tagged as: google caffeine