Bear with me on this one.
In response to my post about the importance of a having a blog, people have asked me if adding a blog to a website is like putting a bandage on SEO wound.
My response: it’s actually more like a wig. A wig can change, and even improve someone’s appearance, but it doesn’t cure baldness.
In an ideal world, a blog complements a website that is already intuitive and informative. The blog’s content is completely original, helping the website cast a wider net in the search engines for that business’ most valued keywords.
But the world is not always ideal. When it comes to spending money to improve a website’s search engine positioning, a lot of companies either can’t reinvest in a revamped website that includes a new blog or they just don’t want to make the effort to do both. In cases where a website has poor SEO fundamentals and history, then the addition of a blog is like throwing a wig on. It will help, but it doesn’t undo mistakes previous made when the website was launched.
The bottom line is this: the value that a blog brings to the table from an SEO-perspective can’t be argued. Whether a blog is added to a website that is performing well or poorly in the search engines, it will bring value by way of more indexed paged, traffic, and links.
About the Author
Website consultant who loves helping others build online companies. Sold @beelya & @filelater. On my 3rd at bat: @estimatedtaxes. Crazy about golf & sports. Connect with me on Google+
