On January 1, 2004 I officially made the leap from Cubicle Land (that’s not actually my old desk in the picture) in corporate America and started my own company. These last six years have been pretty typical of someone who sets out on their own – full of highs and lows, challenges and rewards. Every [...]

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Here’s a quick client success story in-the-making that I think is worth sharing with you: the Pacific Life Holiday Bowl is a client of ours. For you non-sports fans out there, the Holiday Bowl is one of the post-season bowl games held annually in college football (aside: it’s one of the best bowls year in [...]

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I’ve recently noticed a lot of companies making the same exact mistake in social media. They make an announcement about new content they want you to read on their website, but they forget to include a link to said content.
Look, I know no one out there is perfect when it comes to social media practices. [...]

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I’m taking a chance that few who read this blog are as passionate as I am about college football and search engine optimization. I realize that. But there is a link. I promise. Just let me explain.
Bobby Bowden (below) is a legend in college football. He is a Hall-of-Fame coach that has won more games [...]

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