Does your business have a Facebook Fan Page? If not, you should consider creating one. It’s a very valuable way to connect to your customers amongst an incredibly committed user base (more than 300 million active users and growing fast).
If you do have a Fan Page, do you promote it either on your website [...]

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There’s a perception out there that the nature of Adwords (real-time auction) is inefficient, and therefore doesn’t yield a return on investment. And because a lot of business owners don’t know any better, they are afraid to get involved with search engine marketing.

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Bear with me on this one.
In response to my post about the importance of a having a blog, people have asked me if adding a blog to a website is like putting a bandage on SEO wound.
My response: it’s actually more like a wig. A wig can change, and even improve someone’s appearance, but it [...]

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I get asked all the time, “How do I pick the right SEO firm to help with my website’s organic search?”.
The answer: when comparing search firms, find out who did their homework. A reputable SEO company will not only look at your site,  they will fully examine the competitive landscape.
Why is competition so important when [...]

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